Question: What two video ad formats are optimised for engagement and designed to help customers think of you first when they're looking to buy?
- Skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Non-skippable in-stream ads and in-feed video ads
Explanation
Skippable in-stream ads support engagement because viewers can choose to continue watching and interact with the ad. In-feed video ads appear in YouTube discovery surfaces where users are already choosing video content to watch. Together, these formats help grow consideration by encouraging active viewing and engagement. They are suited for situations where the goal is to make the brand more likely to be remembered during purchase research.
Why the other options are incorrect
Non-skippable in-stream ads are built for awareness and full-message delivery, not engagement-led consideration.
Bumper ads are short awareness formats, not the main formats for driving consideration engagement.
Non-skippable and in-feed mix includes one consideration-friendly format, but non-skippable ads do not match the engagement objective.
Source for verification
https://support.google.com/google-ads/answer/2375464
https://support.google.com/google-ads/answer/6052202
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.