If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?

Question: If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?

• In-market audiences and custom audiences
• Life events and in-market audiences
• Affinity audiences and custom audiences
• Affinity audiences and life events

Explanation

Affinity audiences are designed to reach people based on long-term interests, habits, and lifestyles, which fits awareness-focused video campaigns. Custom audiences let advertisers build audience segments using relevant keywords, URLs, or apps to reach people likely to be interested in the brand. For awareness, these solutions help expand reach while keeping the audience aligned with the brand category. They are more suitable than intent-heavy segments when the goal is to introduce or reinforce brand presence.

Why the other options are incorrect

Life events and in-market audiences are stronger for major life-stage changes or active purchase intent, not broad awareness.

Affinity audiences and life events includes one awareness-friendly option, but life events are narrower and situation-based.

In-market audiences and custom audiences includes one useful option, but in-market audiences focus on active consideration or purchase intent.

Source for verification

https://support.google.com/google-ads/answer/2497941

https://support.google.com/google-ads/answer/9805516

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