Question: What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
- Skippable in-stream ads and bumper ads
- Non-skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and skippable in-stream ads
Explanation
Skippable in-stream ads can drive action because they include clickable elements and can send interested viewers to a landing page. In-feed video ads appear in discovery-based placements where users choose to engage with video content. Together, these formats support decision-making moments by making interaction and measurable action easier. They align with action-focused video advertising because performance can be evaluated through clicks, conversions, and other response-based metrics.
Why the other options are incorrect
Non-skippable in-stream ads are mainly used for awareness when the full message needs to be shown.
Bumper ads are short awareness formats and are not optimized for measurable action.
Non-skippable and skippable mix includes one action-suitable format, but non-skippable ads are not the best fit for action optimization.
Source for verification
https://support.google.com/google-ads/answer/2375464
https://support.google.com/google-ads/answer/10348861
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.