If you’re running a video action campaign, how should you approach your measurement strategy?

Here is the answer of the question: If you’re running a video action campaign, how should you approach your measurement strategy?

  • You should measure only complete online conversions for a more accurate return on investment calculation.
  • You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • You should measure only complete offline conversions for a more accurate return on investment calculation.

The above question is related to “Google Ads Video Certification“. You can find all the updated questions and answers related to to “Google Ads Video Certification” on the “Google Ads Video Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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