Question: During media planning, what can Reach Planner help with?
- Forecasting reach of your YouTube campaign alongside Search
- Forecasting reach of your YouTube campaign alongside TV
- Forecasting reach of your YouTube campaign alongside social media
- Forecasting reach of your YouTube campaign alongside print ads
Explanation
Reach Planner helps media planners forecast expected reach and frequency for YouTube campaigns before launch. It can compare YouTube reach against TV to support cross-media planning decisions. This is useful when advertisers need to understand incremental reach from adding YouTube to a broader media plan. The tool supports planning with unique reach forecasts and media mix scenarios.
Why the other options are incorrect
Print ads are not the supported comparison focus for Reach Planner in this context.
Search is performance intent-based inventory, not the media planning comparison described here.
Social media is not the supported cross-media comparison used by Reach Planner here.
Source for verification
https://support.google.com/google-ads/answer/9423851
https://support.google.com/google-ads/answer/10846476
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.