Question: You want to reach people based on their interests using your Google video campaign, but you're not looking to build or refresh audiences manually. What audience solution should you use?
- Infinite taxonomy audiences
- Affinity audiences
- Life events
- Custom audiences
Explanation
Infinite taxonomy audiences help advertisers reach people based on interests without manually building or frequently refreshing audience lists. These segments are generated by Google and vary by campaign type based on available audience signals. They are useful when interest-based reach is needed but manual audience maintenance is not the goal. This makes them distinct from custom audiences, which require advertiser-defined inputs.
Why the other options are incorrect
Affinity audiences reach users by interests and habits, but they do not represent the automated infinite taxonomy solution.
Custom audiences require manual setup using signals such as keywords, URLs, or apps.
Life events target users around major life milestones, not broad interest-based taxonomy segments.
Source for verification
https://support.google.com/google-ads/answer/14509385
https://support.google.com/google-ads/answer/2497941
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