Question: What action should you take when optimising a campaign to drive conversions faster?
- Set up the campaign to only engage with audience segments that have converted before.
- Track lighter actions to provide more signals to Google's machine learning algorithms.
- Track only end actions to provide more accurate signals to our machine learning algorithms.
- Set up the campaign to engage with audience segments that have searched for your brand before.
Explanation
Tracking lighter conversion actions gives Google Ads more conversion signals during the campaign learning period. More frequent signals help bidding systems identify patterns across users who are likely to complete valuable actions. This is useful when the final sale or lead action happens too rarely for fast optimization. Once enough data is available, optimization can move closer to higher-value end actions.
Why the other options are incorrect
Past converters only is too restrictive and limits the campaign’s ability to find new converting users.
Brand search audiences narrows reach to existing demand instead of improving conversion signal volume.
End actions only can slow learning when those actions happen too infrequently.
Source for verification
https://support.google.com/google-ads/answer/1722054
https://support.google.com/google-ads/answer/7381968
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