Question: You're making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?
- Check us out
- Call now
- Book now
- Learn more
Explanation
A direct call to action should match the conversion action the advertiser wants users to complete. For a tourism website focused on reservations, the CTA should guide viewers toward booking instead of general browsing or phone contact. This reduces friction because the next step is clear and aligned with the landing page. In Video action campaigns, strong CTA language helps turn viewer intent into measurable website actions.
Why the other options are incorrect
Call now shifts the action to a phone call instead of a website reservation.
Take a look is too vague for a conversion-focused travel booking goal.
Learn more supports research, but it is weaker than a direct reservation-focused action.
Source for verification
https://support.google.com/google-ads/answer/10082902
https://support.google.com/google-ads/answer/10348861
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.