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You’re planning to run a Google video campaign with an aware

You're planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as 'Video played to', what measurement solution should you use?

Question: You're planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as 'Video played to', what measurement solution should you use?

  • Brand Lift
  • Viewability with Active View
  • Unique reach and frequency
  • Reach Planner

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.

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