Question: You're planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as 'Video played to', what measurement solution should you use?
- Brand Lift
- Viewability with Active View
- Unique reach and frequency
- Reach Planner
Explanation
Unique reach and frequency measures how many unique people were served ads and how often they saw them. This is useful for awareness campaigns because reach quality matters beyond total impressions. It helps evaluate delivery across devices, formats, and Google video inventory. These metrics complement basic video engagement metrics by showing audience exposure and repetition.
Why the other options are incorrect
Active View measures viewability, not unique audience exposure and frequency.
Brand Lift measures changes in perception or intent, not how many people were served ads.
Reach Planner forecasts reach before campaigns run, but it does not measure delivered reach and frequency after serving.
Source for verification
https://support.google.com/google-ads/answer/2472714
https://support.google.com/google-ads/answer/7886057
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.