Question: The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
- Actions
- Views
- Clicks
- Impressions
Explanation
For a consideration-focused video campaign, bidding should optimize toward views because the goal is to encourage people to watch and engage with the video message. Views indicate that users are choosing to spend time with the ad, which supports product or brand evaluation. Google video campaign objectives connect consideration with formats and bidding designed to drive video engagement. This makes views the right optimization signal for growing consideration.
Why the other options are incorrect
Impressions support awareness by maximizing exposure, not deeper consideration.
Clicks indicate traffic interest, but they are not the primary bidding focus for video consideration.
Actions are aligned with conversion goals, not consideration-focused viewing behavior.
Source for verification
https://support.google.com/google-ads/answer/2375464
https://support.google.com/google-ads/answer/2375431
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.