Question: You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?
- Custom audiences
- Demographics and detailed demographics
- Life events
- Affinity audiences
Explanation
Affinity audiences are used to reach people based on their interests, habits, and passions. Cooking enthusiasts fit an interest-based audience because they are defined by a lifestyle or hobby, not a recent purchase action. In a Google video campaign, this audience solution helps connect the ad with users likely to care about food, cooking, or related content. It is most suitable when the targeting goal is interest alignment rather than demographics or life-stage timing.
Why the other options are incorrect
Demographics and detailed demographics target users based on traits such as age, gender, or long-term life facts, not cooking interests.
Custom audiences require advertiser-defined signals such as keywords, URLs, or apps, while the need here matches a predefined interest segment.
Life events target major milestones, not hobby-based interests like cooking.
Source for verification
https://support.google.com/google-ads/answer/2497941
https://support.google.com/google-ads/answer/7131506
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.