Question: You're planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
- Core performance metrics
- Viewability with Active View
- Brand Lift
- Forecasting reach of your YouTube campaign alongside print ads
Explanation
Core performance metrics show direct video campaign results such as views, view rate, impressions, clicks, and engagement. These metrics are suitable when the main need is to measure how many people watched the video. For a consideration goal, watch behavior helps evaluate whether viewers are engaging with the creative. Metrics such as Video played to also show how far viewers watched through the ad.
Why the other options are incorrect
Reach Planner is used for forecasting planned reach and frequency, not reporting actual video views.
Active View measures whether an ad was viewable, not the total number of people who watched the video.
Brand Lift measures changes in perception or intent, not basic watch-volume performance.
Source for verification
https://support.google.com/google-ads/answer/2375431
https://support.google.com/google-ads/answer/6086441
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.