You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

Here is the answer of the question: You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

  • It’ll create as many impressions as possible in line with the target cost-per-acquisition.
  • It’ll acquire as many clicks as possible according to the daily budget that’s been set.
  • It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
  • It’ll analyze historical feedback and make adjustments to bids based on performance signals.

The above question is related to “Google Ads Video Certification“. You can find all the updated questions and answers related to to “Google Ads Video Certification” on the “Google Ads Video Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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