Question: Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?
- They can set bumper ads as their preferred ad type.
- They can use 10 to 15 of the highest converting key words from your Search campaign.
- They can implement automatic placements from their existing Display campaign.
- They can disable non-skippable in-stream ads.
Explanation
Custom segments can use high-performing Search keyword signals to help Google Ads find users with relevant purchase intent. For Video action campaigns, conversion-focused audience signals help the system identify people more likely to take valuable actions. Search terms with proven conversion performance are stronger inputs than broad placement or format changes. This approach supports action optimization by giving Google Ads intent-based signals tied to prior campaign performance.
Why the other options are incorrect
Bumper ads are short awareness-focused formats and are not the recommended optimization lever for this use case.
Automatic placements are inventory inputs, not intent-based audience signals for Video action optimization.
Non-skippable in-stream ads are more aligned with reach and awareness than action-focused performance.
Source for verification
https://support.google.com/google-ads/answer/9805516?hl=en
https://support.google.com/google-ads/answer/9424882?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.