Question: To grow consideration for a new tourist package tailored to rock climbers, a travel company should use which of the following audience solutions?
- Affinity Audiences
- Life Events
- Customer Match
- Custom Audiences
Explanation
Custom segments are built for reaching a narrowly defined audience by using relevant keywords, URLs, and apps tied to a specific interest or purchase intention. For a tourist package aimed at rock climbers, that lets Google Ads find people whose behavior and content consumption indicate interest in climbing-related travel. This is more precise than broad lifestyle targeting because the offer is tied to a specific niche and likely research behavior. It is also the audience solution that best supports consideration when the goal is to reach people likely to care about that exact type of trip. Google Help+1
Why the other options are incorrect
Affinity Audiences This is broader interest-based targeting for long-term passions and habits, so it is less precise for a specialized travel offer tied to rock-climbing intent. Google Help
Life Events This reaches people around major milestones, which does not match a niche adventure-travel interest. Google Help
Customer Match This uses first-party customer data from an existing business relationship, so it is not the best choice for prospecting new people interested in rock-climbing travel. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/9805516
https://support.google.com/google-ads/answer/2497941
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