Question: A business owner has a primary marketing objective to grow consideration with the help of a Google Video campaign. They only want to pay when a user watches the entirety of the video ad. What bidding solution would be best for them to use?
- Cost-per-action bidding
- Maximize Conversions bidding
- Cost-per-view bidding
- Cost-per-click bidding
Explanation
For a consideration goal, cost-per-view (CPV) is the bidding method Google Ads recommends for video views and interactions. It ties payment to a counted view rather than to a click or conversion outcome. For skippable in-stream video ads, a view is counted when someone watches 30 seconds or reaches the end if the ad is shorter than 30 seconds, or interacts with the ad. That makes CPV bidding the best fit when payment should be connected to video viewing behavior.
Why the other options are incorrect
Cost-per-action bidding This is built around conversion outcomes, not paying for video views.
Maximize Conversions bidding This uses automation to drive as many conversions as possible, not to pay based on a counted video view.
Cost-per-click bidding This charges based on clicks, so it does not match a viewing-based objective.
Source for verification
https://support.google.com/google-ads/answer/2472735
https://support.google.com/google-ads/answer/2472725
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.