Question: A business owner wants to run a Video action campaign that reaches customers who already searched for specific key words on Google Search. Which audience solution should this business owner prioritize?
- Custom Audiences.
- In-Market Audiences.
- Customer Match.
- Demographics and Detailed Demographics.
Explanation
Custom Audiences are the audience solution used to reach people based on keywords, URLs, and apps that reflect relevant interests or purchase intent. In current Google Ads documentation, this capability is handled through custom segments, which can be used in Video campaigns to reach users associated with specific search terms and intent signals. That makes this the strongest fit when the goal is to reach people who have already searched for relevant keywords. It is the most direct option for search-intent-based audience building in a Video campaign. Google Help+1
Why the other options are incorrect
In-Market Audiences These identify people actively researching a category, but they do not let the advertiser define the audience from specific searched keywords. Google Help+1
Customer Match This uses first-party customer data from an existing relationship, not users identified through specific Google Search keyword behavior. Google Help
Demographics and Detailed Demographics These narrow audiences by profile traits such as age, gender, or parental status, not by specific search intent. Google Help
Source for verification
https://support.google.com/google-ads/answer/9805516
https://support.google.com/google-ads/answer/2497941
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.