Question: Four weeks ago, a marketing manager started a Video action campaign. They added In-Market and Custom Audiences to the campaign two weeks later, and now they've spent 80% of the campaign budget. What action should they take next to grow conversion volume?
- They should add Demographics Audiences to re-engage with existing customers.
- They should re-engage with existing customers by adding Custom Audiences.
- They should engage with website visitors by adding the Life Events audience type.
- They should remove audience restrictions with run-of-network targeting.
Explanation
After initial learning and audience testing, Video action campaigns need enough eligible reach to find more users likely to convert. Manual audience restrictions can limit delivery once the campaign has already spent most of its budget. Optimized targeting can use existing conversion signals to look beyond selected audience segments for additional conversion opportunities. Broadening eligibility helps increase conversion volume without relying only on the original audience lists.
Why the other options are incorrect
Demographics Audiences define user attributes and do not re-engage existing customers.
Custom Audiences were already added, so adding them again would not solve restricted scale.
Life Events are milestone-based segments and are not designed for engaging website visitors.
Source for verification
https://support.google.com/google-ads/answer/10537509?hl=en
https://support.google.com/google-ads/answer/10538014?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.