Question: What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?
- Affinity Audiences
- Custom Audiences
- Life Events
- Customer Match
Explanation
Custom audiences help reach people based on specific interests, search terms, websites, or apps related to the product or service. For a niche class, this allows the campaign to focus on signals connected to advanced music skills and relevant learning intent. This is more precise than broad interest grouping because the audience can be built around specialized terms and behaviors. In a consideration campaign, that precision helps reach users more likely to evaluate the new class.
Why the other options are incorrect
Affinity Audiences are broader interest groups and are less precise for a specialized class.
Life Events target major personal milestones, not advanced music-learning intent.
Customer Match uses first-party customer data and is not the best fit for finding new users based on specialized interests.
Source for verification
https://support.google.com/google-ads/answer/9805516?hl=en
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