After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?

Here is the answer of the question: After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?

• They should do it before the campaign serves any impressions.
• They should do it once the campaign first starts serving impressions.
• They should do it once the campaign ends.
• They should do it two weeks after the campaign starts serving impressions.

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