Question: Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?
- Reach Planner will analyze the historical performance of shared features, such as negative keyword lists.
- The company’s plans will save to one place in the interface for easier analysis.
- Reach Planner will pull data from Google Analytics for consideration when making forecasts.
- The company’s default campaign preferences will automatically install into each plan.
Explanation
Using the same account matters because Reach Planner builds forecasts from the settings and policies present in that Google Ads environment. Google states that forecasts use recent market data and the historical performance of similar campaigns, along with the Google Ads policies included in Reach Planner settings. Shared controls such as negative keyword lists are managed across campaigns in an account, so their effect is more relevant when the plan is created in the account intended for launch. That makes the forecast better aligned with the campaign’s real delivery conditions. Google Help+2Google Help+2
Why the other options are incorrect
B) Saved plans are account-level items, and in manager accounts they are not shared across accounts, so this is not the forecasting reason. Google Help
C) Reach Planner documentation describes forecasts as based on campaign settings, market trends, and historical campaign data, not Google Analytics data. Google Help+1
D) Google Ads documentation does not state that default campaign preferences automatically populate every Reach Planner plan. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/9808024
https://support.google.com/google-ads/answer/7449003
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.