With the goal of driving awareness for a new product from their company, a business owner considers inflating their target cost-per-thousand impressions (tCPM) bid in their Google Video campaign. What may be the unwanted result of inflating the tCPM bid for this new campaign?

Here is the answer of the question: With the goal of driving awareness for a new product from their company, a business owner considers inflating their target cost-per-thousand impressions (tCPM) bid in their Google Video campaign. What may be the unwanted result of inflating the tCPM bid for this new campaign?

• Inflation might prevent other campaigns in the account from running for the entirety of their ad schedules.
• Inflation might result in the targeting of irrelevant demographics and placements.
• Inflation might cause too many impressions of the same ads to serve to the same users.
• Inflation might result in the budget depleting faster without increasing unique reach.

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