Your Google Video campaign is driving awareness of a new service your company will soon release, and you’re considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign?

Here is the answer of the question: Your Google Video campaign is driving awareness of a new service your company will soon release, and you’re considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign?

• Because inflation will likely result in the targeting of irrelevant demographics and placements.
• Because inflation could result in the budget depleting faster without increasing unique reach.
• Because inflation might cause too many impressions of the same ads to serve to the same users.
• Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.

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