Question: What will measuring the unique reach and frequency in your awareness Video campaign tell you?
- It will allow you to see the terms people were searching for when seeing your ads.
- It will show you how many ads served to people and how many times, across devices and formats.
- It will measure lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
- It will evaluate media efficiency, since it measures the share of impressions that the user may have a chance to see.
Explanation
Unique Reach shows how many individual users were shown ads across devices, formats, and networks. Frequency shows how many times those users were served ads during the selected period. For an awareness Video campaign, these metrics help evaluate both audience scale and repeated exposure. This supports reach planning because awareness depends on reaching enough people without over-serving the same audience.
Why the other options are incorrect
Search terms are not reported by Unique Reach and Frequency metrics.
Brand Lift measures lift and ad recall, not served reach and exposure frequency.
Active View measures viewability, not the number of people reached and how often ads were served.
Source for verification
https://support.google.com/google-ads/answer/2472714?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.