The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart. Why is it a good idea for the marketing team to track those lighter conversion events?

Here is the answer of the question: The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart. Why is it a good idea for the marketing team to track those lighter conversion events?

• because they help increase brand awareness.
• because they have the same value of a primary conversion.
• because they create greater loyalty among customers.
• because they can be predictive of a full sale.

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