Question: If you're tracking conversions for your Video action campaign and you fear your campaign won't track some of them because oftentimes customers take extra time to make final decisions on their purchases, what conversion tracking best practice can you use to accurately measure conversions?
- You can compare video ad interactions against the timing of completed sales.
- You can ask store visitors where they heard about the company.
- You can send a survey to existing customers asking about their checkout experience.
- You can extend the conversion window to be longer.
Explanation
A conversion window defines how long after an ad interaction Google Ads can count a conversion. Longer decision cycles require a wider window so delayed purchases can still be attributed. For a Video action campaign, this helps measure conversions from users who return after considering the purchase. Accurate measurement depends on matching the tracking window to the real purchase path.
Why the other options are incorrect
Interaction timing comparison does not change the attribution period used by Google Ads.
Store visitor questions rely on self-reported recall instead of tracked conversion data.
Customer survey feedback does not ensure delayed purchases are counted in Google Ads.
Source for verification
https://support.google.com/google-ads/answer/3123169?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.