When creating a new Google Video campaign with an awareness goal, what's the benefit of opting into Google Video partners?

Question: When creating a new Google Video campaign with an awareness goal, what's the benefit of opting into Google Video partners?

  • Extending the reach of video ads to YouTube Live streaming and Premieres.
  • Extending the reach of video ads to a collection of leading publisher sites and apps.
  • Providing access to audiences on the YouTube mobile homepage.
  • Providing access to more engagement metrics to measure the impact of the campaign.

Explanation

Opting into Google video partners expands delivery beyond YouTube to high-quality publisher websites and mobile apps. For an awareness Video campaign, that added inventory increases the potential reach of the ads across more environments and devices. Google Ads specifically recommends including Google video partners to get more reach and cost efficiency in eligible video campaigns. That makes the benefit reach expansion to publisher sites and apps, not access to a new YouTube placement or extra measurement features. Google Help

Why the other options are incorrect

YouTube Live streaming and Premieres This is incorrect because Google video partners extend ads beyond YouTube rather than specifically adding YouTube Live streaming and Premieres inventory. Google Help

YouTube mobile homepage This is incorrect because that describes a YouTube surface, while Google video partners are publisher websites and mobile apps outside YouTube. Google Help

More engagement metrics This is incorrect because opting into Google video partners changes ad distribution and reach, not the availability of additional engagement measurement. Google Help

Source for verification

https://support.google.com/google-ads/answer/7166933

https://support.google.com/google-ads/answer/6340491

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.

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