A boat rental company has been running a consideration Video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos. What consideration measurement metric should they use?

Here is the answer of the question: A boat rental company has been running a consideration Video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos. What consideration measurement metric should they use?

• Purchase intent lift.
• Earned views.
• Targeted observations.
• Core performance metrics.

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