Question: A boat rental company has been running a consideration Video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos. What consideration measurement metric should they use?
- Purchase intent lift.
- Earned views.
- Targeted observations.
- Core performance metrics.
Explanation
Google Ads reporting includes clicks and other direct engagement metrics that show how users interacted with video ads. For a consideration campaign, these metrics help evaluate whether viewers moved beyond passive exposure. Click activity is useful when the business wants evidence of active interest in the video content. This makes interaction-based reporting more appropriate than perception or earned-view measurement.
Why the other options are incorrect
Purchase intent lift measures changes in user intent, not actual click activity.
Earned views measure additional organic views after ad exposure, not direct clicks on the ad.
Targeted observations is not a standard Google Ads consideration measurement metric.
Source for verification
https://support.google.com/google-ads/answer/2375431?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.