Question: You want to create a Google Video campaign that has product and brand consideration as the marketing goal. What solutions best align with that goal?
- Skippable in-stream ads and CPM bidding
- Skippable in-stream ads and CPV bidding
- Jumper ads and CPV bidding
- Jumper ads and CPM bidding
Explanation
Skippable in-stream ads support consideration because users can choose to watch or interact with the video. CPV bidding aligns with this goal by focusing spend on views or eligible interactions instead of impressions alone. Product and brand consideration depends on active engagement signals that show user interest. This combination is designed for evaluation-focused video activity rather than broad reach.
Why the other options are incorrect
CPM bidding is optimized around impressions, which aligns more closely with awareness than consideration.
Jumper ads are not a standard Google Ads video ad format.
Jumper ads with CPM combines a non-standard format name with impression-based bidding.
Source for verification
https://support.google.com/google-ads/answer/2472735?hl=en
https://support.google.com/google-ads/answer/6055025?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.