Question: If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
- Bumper ads and CPV bidding.
- Bumper ads and CPM bidding.
- Skippable in-stream ads and CPM bidding.
- Skippable in-stream ads and CPV bidding.
Explanation
For this goal, skippable in-stream ads are the standard fit because Google Ads supports that format for consideration-focused Video campaigns. Cost-per-view (CPV) is the matching bidding method for this objective, so the format and bid strategy are aligned in the same campaign setup. With CPV, payment is tied to a counted view or interaction instead of impressions alone. That makes this combination suitable when the priority is growing interest and engagement rather than maximizing reach.
Why the other options are incorrect
Bumper ads + CPV Bumper ads are built for very short awareness messaging, so they are not the primary format for consideration-focused delivery.
Bumper ads + CPM This pairs an awareness format with impression-based bidding, which is better aligned to reach than to consideration.
Skippable in-stream ads + CPM Skippable in-stream ads fit consideration, but CPM is impression-based and does not match the standard view-based bidding setup for this goal.
Source for verification
https://support.google.com/google-ads/answer/6055025
https://support.google.com/google-ads/answer/10197127
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.