Question: To drive as many to-go orders as possible on a weekly basis, which creative implementation should the owner of a restaurant focus on?
- The owner should focus on addressing the viewer's desire for food in the first five to 10 seconds of the video.
- The owner should focus on adding as much diverse imagery and language as possible throughout the ad to hold the viewer’s attention.
- The owner should focus on using "Sign up to our newsletter" as the primary call-to-action.
- The owner should focus on explaining the company’s background during the first half of the video.
Explanation
Action-focused video creative should connect quickly with the user’s immediate need. Google’s ABCDs of effective creative emphasize capturing attention early and making the offer relevant fast. For food orders, showing or addressing appetite in the first moments creates a direct path from desire to action. This supports weekly order volume by making the value clear before attention drops.
Why the other options are incorrect
Diverse imagery and language can distract from the main action if it reduces message clarity.
Newsletter sign-up is not the primary action for driving to-go orders.
Company background delays the product need and weakens early relevance.
Source for verification
https://support.google.com/google-ads/answer/10073619?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.