Your main goal is to drive sales through your company’s website, and you’ve been advised to track conversion events like page visits and adding-to-cart. Why is tracking those lighter conversion events advisable?

Here is the answer of the question: Your main goal is to drive sales through your company’s website, and you’ve been advised to track conversion events like page visits and adding-to-cart. Why is tracking those lighter conversion events advisable?

• It’s advisable because they have the same value as a primary conversion.
• It’s advisable because they create greater loyalty among customers.
• It’s advisable because they help increase brand awareness.
• It’s advisable because they can be predictive of a full sale.

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