A marketing manager used Reach Planner to forecast an awareness Video campaign. What should they keep in mind when setting up the Video campaign to achieve similar reach to the media plan?

Here is the answer of the question: A marketing manager used Reach Planner to forecast an awareness Video campaign. What should they keep in mind when setting up the Video campaign to achieve similar reach to the media plan?

• They should use Reach Planner after the campaign has been active for a week so it has relevant data to create more accurate planning.
• They should include key words related to their products so Reach Planner can narrow down the campaign’s settings.
• They should use Reach Planner from within their Google Analytics account so there are more insights to use in the plan.
• They should make sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.

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