The marketing team of a skin care company has the primary goal of driving sales through their website. They set up a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?

Here is the answer of the question: The marketing team of a skin care company has the primary goal of driving sales through their website. They set up a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?

• They can be predictive of a full sale.
• They have the same value as a primary conversion.
• They help increase brand awareness.
• They create greater loyalty among customers.

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