Question: If you want to run a Video action campaign that reaches customers who already searched for specific key words on Google Search, which audience solution should you use?
- Demographics and Detailed Demographics
- Customer Match
- Custom Audiences
- In-Market Audiences
Explanation
Custom segments can be built from keywords that represent what users searched on Google. This lets a Video action campaign use Search behavior as an intent signal for reaching users more likely to convert. Keyword-based audience inputs are useful when the goal is to connect video ads with people who have already shown relevant interest. This approach supports action-focused targeting without relying only on predefined audience categories.
Why the other options are incorrect
Demographics and Detailed Demographics target user attributes such as age and gender, not Google Search keyword behavior.
Customer Match uses first-party customer data, not searched keyword signals.
In-Market Audiences are predefined purchase-intent segments, not custom keyword-based audiences.
Source for verification
https://support.google.com/google-ads/answer/9805516?hl=en
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