Question: If you run a Video action campaign for two weeks and still have 30% of your budget remaining, how can you increase delivery until your campaign goes over the budget cap?
- You can change the bid strategy to CPM.
- You can add skippable in-stream ads.
- You can add contextual audiences.
- You can change the frequency settings.
Explanation
Frequency capping controls how many times ads can appear to the same person within a selected period. If delivery is limited and budget remains, adjusting frequency settings can allow the campaign to serve more impressions or views to eligible users. This can help a Video action campaign increase delivery when the campaign is not spending as planned. The change affects delivery limits without changing the campaign’s conversion-focused objective.
Why the other options are incorrect
CPM is not the appropriate bid strategy change for a conversion-focused Video action campaign.
Skippable in-stream ads are already a core format for action-focused video delivery.
Contextual audiences add content-based targeting and can restrict reach instead of solving a frequency limit.
Source for verification
https://support.google.com/google-ads/answer/6034106?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.