You want to track conversions for your Video action campaign, but you’re worried that your campaign won’t track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?

Here is the answer of the question: You want to track conversions for your Video action campaign, but you’re worried that your campaign won’t track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?

• You should compare video ad interactions against the timing of completed sales.
• You should ask store visitors where they heard about your company.
• You should send a survey to existing customers asking about their checkout experience.
• You should extend the conversion window to be longer.

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