While creating a Google Video campaign, the account manager has selected “brand awareness and reach” as his campaign goal, which automatically uses Target cost-per-million impressions (tCPM) as the bidding strategy. How will this benefit the campaign?

Here is the answer of the question: While creating a Google Video campaign, the account manager has selected “brand awareness and reach” as his campaign goal, which automatically uses Target cost-per-million impressions (tCPM) as the bidding strategy. How will this benefit the campaign?

• It will optimize bids to put the campaign’s message in front of as many relevant people as possible.
• It will analyze historical feedback and make adjustments to bids based on performance signals.
• It will generate as many impressions as possible in line with the Target cost-per-acquisition.
• It will acquire as many clicks as possible according to the daily budget that has been set.

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