Question: The marketing team for a catering business has relied on Google Search campaigns in the past, but they're now ready to take advantage of a Google Video campaign with a "Sales" campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?
- To avoid double serving ads in the Google Search results.
- To prevent Google Ads from double-counting conversions.
- To enable Video ad extensions within their Google Search campaign ads.
- To receive a reduction on their average cost-per-view.
Explanation
Using the same Google Ads account keeps the Search and Video campaigns under one set of account-default conversion goals, so the same primary conversion actions can be used for reporting and bidding across campaigns in that account. Google Ads states that account-default goals apply across campaigns unless campaign-specific goals are used. Google also explains that when users can be exposed to ads from several accounts, a shared conversion setup is the best practice to avoid duplicate conversion tracking. Keeping both campaign types in one account therefore gives the business a cleaner conversion tracking setup for sales measurement. Google Help+2Google Help+2
Why the other options are incorrect
A) This concerns ad serving in Search results, but the account choice here matters for conversion tracking and conversion deduplication, not for preventing duplicate serving in Search. Google Help+1
C) A Video campaign created in the same account remains a separate campaign type, so it does not become a feature or asset inside Search ads. Google Help+1
D) cost-per-view (CPV) is determined by the bidding model and auction dynamics, so putting campaigns in the same account does not create a built-in CPV discount. Google Help+1
Source for verification
Google Ads Help: About account-default conversion goals Google Help
Google Ads Help: About cross-account conversion tracking Google Help+1
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.