The marketing team for a catering business has relied on Google Search campaigns in the past, but they’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?

Here is the answer of the question: The marketing team for a catering business has relied on Google Search campaigns in the past, but they’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?

• To avoid double serving ads in the Google Search results.
• To prevent Google Ads from double-counting conversions.
• To enable Video ad extensions within their Google Search campaign ads.
• To receive a reduction on their average cost-per-view.

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