Question: A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?
- Target CPA
- Maximum CPV
- Target CPM
- Maximize Conversions
Explanation
Target CPM is designed for impression-based delivery, which aligns with an awareness objective. It helps Google Ads optimize toward showing the video ad to as many relevant users as possible within the selected bid. This is appropriate when the main success signal is exposure rather than clicks, views, or conversions. For a new product launch, impression-focused bidding supports broad visibility across eligible video inventory.
Why the other options are incorrect
Target CPA is used to optimize for conversions at a desired cost per action.
Maximum CPV is focused on video views or eligible interactions, not impression volume.
Maximize Conversions is designed to drive conversion volume, not awareness reach.
Source for verification
https://support.google.com/google-ads/answer/2472725?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.