Question: What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?
- Demographics and Detailed Demographics
- Life Events
- In-Market
- Affinity Audiences
Explanation
In-market audiences are designed to reach people who are actively researching or comparing products and services. This audience strategy matches users showing purchase intent, which fits a goal focused on people already interested in buying. For a Google Video campaign, it helps connect video ads with users closer to a buying decision. It is more intent-based than broad interest or demographic targeting.
Why the other options are incorrect
Demographics and Detailed Demographics describe user characteristics, not active purchase intent.
Life Events focus on major personal milestones, not product-specific buying interest.
Affinity Audiences reach users based on broader interests and habits, not immediate purchase intent.
Source for verification
https://support.google.com/google-ads/answer/2497941?hl=en
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