A marketing manager used Reach Planner to create a forecast for a new awareness Video campaign. The campaign results end up being very different from the media plan numbers provided by the Reach Planner forecast. What’s the likely cause of the significant mismatch between the campaign results and forecast data?

Here is the answer of the question: A marketing manager used Reach Planner to create a forecast for a new awareness Video campaign. The campaign results end up being very different from the media plan numbers provided by the Reach Planner forecast. What’s the likely cause of the significant mismatch between the campaign results and forecast data?

• The marketing manager built a campaign that didn’t match the plan settings in Reach Planner.
• Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
• The marketing manager used Reach Planner during the least optimal time of day.
• Reach Planner forecasts aren’t compatible with awareness campaigns.

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