Question: You've been running a Google Video campaign for awareness with video ads that are 30 seconds long. But now you want to remarket to your audience with memorable, shorter video ads. What video ad format would you use to achieve that goal?
- Masthead ads.
- In-feed video ads.
- Bumper ads.
- Non-skippable in-stream ads.
Explanation
Bumper ads are short video ads designed to deliver a concise and memorable message. They are six seconds or less, which fits a remarketing approach that follows longer awareness creative with a shorter reminder. This format supports efficient brand reinforcement after users have already been exposed to the campaign message. It is suited to recall-focused follow-up rather than detailed product explanation.
Why the other options are incorrect
Masthead ads are high-impact awareness placements, not short remarketing reminders.
In-feed video ads are designed to appear in discovery surfaces where users choose to watch, not as the shortest reminder format.
Non-skippable in-stream ads can be longer than bumper ads and are not the most concise format for memorable follow-up.
Source for verification
https://support.google.com/google-ads/answer/2375464?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.