A business owner wants to track conversions for their Video action campaign. But they’re concerned the campaign won’t track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?

Here is the answer of the question: A business owner wants to track conversions for their Video action campaign. But they’re concerned the campaign won’t track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?

• Ask store visitors where they heard about the company.
• Compare video ad interactions against the timing of completed sales.
• Extend the conversion window to be longer.
• Send a survey to existing customers asking about their checkout experience.

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