Question: You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?
- By disabling non-skippable in-stream ads.
- By using 10 to 15 of the highest-converting keywords from your Search campaign.
- By implementing automatic placements from your existing Display campaign.
- By setting bumper ads as your preferred ad format for the campaign.
Explanation
Custom segments can use search behavior signals to help Google Ads identify users with stronger purchase intent across video inventory. For Video action campaigns, Google recommends starting with custom segments based on search terms when the goal is conversions. Using terms with proven conversion performance gives the campaign a higher-quality audience signal. This supports optimized targeting by helping the system expand from relevant conversion-focused signals.
Why the other options are incorrect
Non-skippable in-stream ads are designed for reach and awareness, not for improving custom audience signal quality.
Automatic placements are inventory targeting inputs, not the recommended audience signal for this use case.
Bumper ads are short awareness-focused formats and are not the preferred format for maximizing action-focused performance.
Source for verification
https://support.google.com/google-ads/answer/9424882?hl=en
https://support.google.com/google-ads/answer/9805516?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.