Question: An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective. Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?
- More campaign extensions will be available for the Video campaign.
- It'll allow for faster approval by the system for new ads.
- The Video campaign will automatically use assets from the other campaigns.
- It prevents Google Ads from double-counting conversions.
Explanation
Keeping the Video campaign in the same Google Ads account helps all campaigns use the same account-default conversion goals unless campaign-specific goals are set. Google Ads explains that these default goals apply across campaigns in one account for reporting and bidding. Google also recommends shared conversion tracking when multiple accounts could send traffic to the same conversion path, because that setup avoids duplicate measurement across separate accounts. Using one account therefore keeps conversion tracking cleaner when Search, Display, and Video campaigns are driving the same action. Google Help+2Google Help+2
Why the other options are incorrect
More campaign extensions Extension availability is not the reason to keep these campaigns in one account, because the key benefit here is shared conversion tracking. Google Help+1
Faster approval Google Ads does not state that placing Video campaigns in the same account speeds ad approval. Google Help+1
Automatically use assets Video campaigns do not automatically pull creative assets from other campaign types just because they are in the same account. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/4677036
https://support.google.com/google-ads/answer/3030657
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.