Question: You've relied on word-of-mouth marketing for years to run your small business, but now you want to try a Video campaign to bring in bigger business. You think a campaign with the leads campaign goal would work best to help achieve your goal. What other action should you take to make sure your campaign is effective?
- You should use the contact form to ask where potential customers learned about your business.
- You should cross-check your ad schedule against when you received leads.
- You should ask your customers whether they saw your videos.
- You should enable Google Ads conversion tracking.
Explanation
Ad schedule controls the days and times a campaign is eligible to serve. For a leads goal, lead timing should be evaluated against active serving periods to understand whether delivery is contributing to inquiries. This helps identify whether the campaign is reaching potential customers during useful response windows. The insight can guide scheduling changes that improve lead generation efficiency.
Why the other options are incorrect
Contact form source question relies on self-reported feedback rather than Google Ads performance signals.
Customer video recall question measures memory, not lead generation effectiveness.
Google Ads conversion tracking is important for lead measurement, but this scenario focuses on comparing lead timing with campaign delivery.
Source for verification
https://support.google.com/google-ads/answer/2404244?hl=en
https://support.google.com/google-ads/answer/1722022?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.