Question: To drive online donations to their website, the marketing team for a wildlife conservation group is creating a Video action campaign. What actions should they take to achieve their goal?
- They should use only one version of their ad, and make sure it's at least 10 seconds long.
- They should use only one version of their ad, and make sure it's less than 10 seconds long.
- They should test multiple variants of their ads, and make sure they're less than 10 seconds long.
- They should test multiple variants of their ads, and make sure they're at least 10 seconds long.
Explanation
For a Video action campaign, Google recommends using multiple video variations so the system can test creative combinations and improve conversion performance. The official creative guidance recommends using several video assets instead of relying on a single version. Google also specifies that the video used in this campaign type should be at least 10 seconds long. Those two practices give the campaign more opportunities to drive website actions such as donations.
Why the other options are incorrect
A) Using only one ad version limits creative testing, even though the minimum length requirement is correct.
B) Using only one ad version reduces optimization options, and videos shorter than 10 seconds do not follow the recommended minimum length for this campaign type.
C) Testing multiple variants is good practice, but making them shorter than 10 seconds does not match the recommended video length.
Source for verification
https://support.google.com/google-ads/answer/10147229
https://support.google.com/google-ads/answer/9424882
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.