Question: An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?
- Skippable in-stream ads and bumper ads.
- Non-skippable in-stream ads and in-feed video ads.
- Non-skippable in-stream ads and mastheads.
- Skippable in-stream ads and in-feed video ads.
Explanation
For consideration, Google Ads uses formats built to drive views and engagement from people who are more likely to consider the brand. Skippable in-stream ads let viewers choose to continue watching after five seconds, which supports qualified interest rather than forced exposure. In-feed video ads appear in discovery surfaces where users choose to watch, which also aligns with consideration behavior. Those formats fit this goal, while awareness-first formats are designed more for reach and recall than for growing active interest. Google Help+3Google Help+3Google Help+3
Why the other options are incorrect
Skippable in-stream + bumper Bumper ads are short, non-skippable awareness formats, so this mix is not the standard fit for consideration. Google Help+1
Non-skippable in-stream + in-feed video Non-skippable in-stream ads are built to deliver the full message for reach, not to optimize for consideration-focused viewing behavior. Google Help+1
Non-skippable in-stream + masthead Masthead is a homepage awareness format, so this pairing is aligned to broad reach rather than consideration. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/10197127
https://support.google.com/google-ads/answer/2375464
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.