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Before you can reach and engage with potential customers via

Before you can reach and engage with potential customers via a Google Video campaign, what step must you complete?

Question: Before you can reach and engage with potential customers via a Google Video campaign, what step must you complete?

  • Install a video code on your website.
  • Prepare a manual bidding strategy.
  • Build a list of relevant keywords.
  • Link Google Ads to your YouTube channel.

Explanation

A linked YouTube channel is required because Video campaigns use video assets hosted on YouTube and Google Ads setup guidance includes that link as part of the campaign creation process. The official setup flow for creating a Video campaign lists linking the YouTube channel to the Google Ads account before campaign creation. Google Ads product linking also unlocks channel-based features such as view counts, data segments, and related insights from the linked channel. That makes the channel link the foundational setup step before reaching people with a Video campaign. Google Help+2Google Help+2

Why the other options are incorrect

Video code Google Ads does not require installing a video tag on a website before launching a Video campaign. Google Help+1

Manual bidding strategy Video campaigns can use different bidding approaches, so manual bidding is not a prerequisite to start. Google Help

Relevant keywords Keywords are only one possible targeting method and are not required before a Video campaign can run. Google Help

Source for verification

https://support.google.com/google-ads/answer/2375497

https://support.google.com/google-ads/answer/3063482

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.

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